Who Are We Building This For, Anyway?
How well do you know
those for whom you are building your applications? How are you communicating
those users' needs and motivations to the entire development team? User
personas can provide that insight into how all users engage with your systems.
More deeply defined than actors, personas serve as user ‘stand-ins’ who can
guide your decisions on functionality and design. In this session, we will
discuss how to craft these useful tools for visualizing user need and impact.